Polaroid Onestep 2 Camera
It's somehow fitting that the company that saved Polaroid's legacy has subsumed the original. Now operating under the moniker Polaroid Originals, the Impossible Project's first officially licensed offering is the Polaroid OneStep 2 i-Type Camera. Inspired by the original OneStep, and taking cues from the company's I-1 Instant Camera, it offers simple operation, optical-grade Polycarbonate and Acrylic lenses, a flash, and a rechargeable battery. It shoots both 600 and Impossible's — sorry, Polaroid's — i-Type film, and will begin shipping next month in black and white.
This surprising launch comes on the 80th anniversary of the legendary Polaroid brand, which was originally founded by Edwin Land back in 1937. After popularizing instant photography and peaking in the early 1990s, Polaroid went bankrupt in 2001 and ended instant film production in 2008. The instant film type was brought back by The Impossible Project, which purchased the last Polaroid factory in The Netherlands before it disappeared. Back in May, The Impossible Project purchased Polaroid’s brand and intellectual property, and today we’re seeing the result of that acquisition: the end of the Impossible brand and the rebirth of the Polaroid brand.