Ivan Minuti is the founder and creative director of tech-company Musicalism, a platform of streaming technology for Music Curation, operating in the EMEA region. The concept leverages software envisioned by Ivan Minuti, that enables users to organize large music libraries into automated playlists, scheduled over a perpetual calendar.

Over the last decade, he has been recognized as a leading musical expert in the GCC regions, due to his dedication to music research, which culminated in a private music collection of over a hundred thousand songs, collected over two decades.

Recently, he was the resident DJ and music curator for one of the world's most iconic hotels, Burj Al Arab (2020-2023). In this role, he designed background music across the property’s outlets and for other group hotels like Jumeirah al Naseem. 

Prior to this, he was the Music Director for the Four Seasons Dubai (2015-2020), where as well worked to establish the brand's music identity across various venues. He began his Dubai journey in 2011 at age 27, hired as a resident DJ by the French hospitality group George V to perform at the Grosvenor House’s renowned Buddha Bar and Siddharta Lounge.

These prestigious opportunities have honed Ivan’s deep musical knowledge and let him gain a stronger sense of luxury hospitality's needs. Even though his career started much earlier in his hometown Milan, where at just twenty, became the first DJ at Dorchester’s five stars hotel Principe di Savoia: here he developed his background in downtempo music such as soul, jazz, nu-jazz, and bossa nova.

As a club performer, Ivan Minuti’s broad musical understanding encompasses a 360-degree, which could be resumed as House blended with an electronic attitude.

His approach to music selection has led him to perform at numerous events for fashion houses like Ferragamo, Zegna and also for beverage brands like Dom Perignon and Hennessy. His passion for design has fostered collaborations with firms such as Cassina and Flos, and brands like Hublot and Maserati.

In 2016, he joined his wife’s company, Clicbeat, to specialize in refined soundtracks for hospitality. Today, Clicbeat is a consolidated agency in Dubai’s entertainment management, collaborating with a network of over two hundred artists, which includes DJs, live bands, and solo performers.

Over the years, Ivan’s extensive experience helped him build up a reputation as a true artisan of music curation: his belief in providing custom radio channels able to match the client's unique brand identity is what sets him apart from those who keep using ready-made playlist templates.

This approach led to the launch of Musicalism in 2024, a business devoted to the mission of redefining music curation by offering comprehensive services, able to provide both music provision and hardware integration. The company caters to a diverse clientele, including art galleries and contemporary digital spaces, marking a new formula in B2B interactions.